With the CIVICUS World Assembly just over a week away, I’ve started to explore the programme and identify those activities that interest me the most. One that stands out is a workshop being hosted by representatives from the Inter Press Services (IPS) and Al Jazeera around advocacy communication in the context of the increasing role played by social media.
While I am fascinated by the impact and role of social media, I often find myself wondering whether there all the attention on new trends like social media takes attention away from the more fundamental questions and challenges for civil society’s communication efforts. This feeling is echoed by Mario Lubetkin in his recent article on the need for civil society to communicate with impact. Continue reading